Explain the insight
Turn analysis into guidance that users can understand and act on.
Applied AI · Retail technology · Customer experience
AI guidance that connects discovery, expertise, and retail.
A global skincare organization needed to translate expert skin analysis into useful digital experiences for consumers and professional therapists.
RegionGlobal
IndustrySkincare & beauty
SolutionAI analysis ecosystem
EngagementMulti-year engagement
The engagement
One product ecosystem serving consumers, professionals, and retail operations.
Members of the OMNIWELL consortium helped develop a web and mobile ecosystem that combines selfie-based analysis, personalized skincare guidance, professional client management, and retail integrations.
The client remains confidential. Model performance, user volumes, and commercial results are not disclosed.
01
The challenge
Expert knowledge needed to work at digital scale.
Skin analysis is visual, contextual, and highly personal. The digital product needed to make sophisticated guidance approachable for individual users while giving professional therapists deeper tools and supporting the systems behind retail delivery.
- Translate visual analysis into understandable guidance
- Support distinct consumer and professional journeys
- Keep recommendations personalized and actionable
- Connect product information and salon systems
- Create a consistent experience across channels
02
The approach
Use AI as part of the experience—not as the entire experience.
The work connected machine-assisted analysis with clear UX, relevant recommendations, professional workflows, and integration architecture. Each interface was designed for the decisions its user needed to make.
Design for expertise
Give professionals richer context without complicating the consumer journey.
Connect the ecosystem
Link analysis and recommendations to products, clients, and retail operations.
03
The solution
A multi-channel platform for personalized skincare experiences.
Selfie-based analysis
Machine-assisted assessment of facial zones, skin type, and visible conditions.
Personalized guidance
Relevant product and routine recommendations tailored to the analysis.
Professional portal
Tools for therapists to manage clients, consultations, insights, and follow-up.
Client engagement
Structured communication that helps professionals continue the relationship beyond a session.
Retail & PIM integration
Connections that align recommendations with available product information.
Salon integrations
Integration with third-party professional and salon-management systems.
Data workflows
Supporting data processes for analysis, recommendations, and product experiences.
Web & mobile delivery
A connected experience designed for multiple customer and professional touchpoints.
04
The outcome
A connected digital experience built around useful personalization.
The platform combined AI-supported analysis, tailored recommendations, professional expertise, and retail enablement within one product ecosystem.
It established a scalable foundation for consistent consumer and professional experiences across digital and in-person touchpoints.
Services delivered
Product strategy · Applied AI product design · UX/UI design · Web development · Mobile product development · Data engineering · Third-party integrations · CI/CD
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